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2023 SEO and Content Marketing Industry Study
Blaze Scope has released their 2023 search engine optimization study, revealing the biggest investments marketers and agencies are planning to make. Read on to learn about the state of SEO and content marketing in 2023.
What is BARD? Exploring Google Bard: An AI Chatbot for Search
Google has developed an AI chatbot called Google Bard. Its goal is to augment the search engine experience. While it’s similar to ChatGPT, there are some critical distinctions between the two. Read on to find out what they are.
How to Rank 1st on Google – SEO for 2023
Our SEO experts know Google prioritizes high-quality content in the SERPs. Learn from the pros exactly how to rank #1 on Google in 2023.
The Newbie’s Guide to Robots.txt
Robots.txt is key in preventing search engine robots from crawling restricted areas of your site. Learn how to block URLs with robots.txt.
Quality Over Quantity: The Word Count Debate for Content Length
It’s time to settle the oft-debated question: does word count actually matter in your SEO strategy? Read on for expert advice from SEOs and Google Webmasters on finding the optimal length for your content in 2023.
5 Fast Ways to Get Website Traffic Now
Building website traffic is challenging, and our SEO experts know that. We’ve created this guide covering 5 of our favorite ways to get website traffic fast.
Troubleshoot Your International SEO Targeting Errors
Targeting your customers doesn’t have to be difficult. If you’re experiencing errors, check out this blog to help debug international SEO targeting errors and set yourself apart from the rest.
Do User Behavior Metrics Actually Affect SEO?
Google’s new Helpful Content Update favors content created by people, for people. Find out how user behavior metrics affect search engine optimization to rank higher in the SERPs.
Technical SEO 101: Common Reasons Why Your Site’s Not Ranking
Technical SEO is all about how your website is built. It covers behind-the-scenes aspects of search engine optimization like crawling, indexing, site structure, migrations, page speeds, core web vitals, and more. Dive into this review to figure out what you might be doing wrong.
Schema SEO 101: Everything You Need to Know About Website Schema for SEO
Website schema can make a big difference in your rankings. Check out this blog to learn about different types of schema you can implement directly into your website’s HTML to enhance your SEO efforts.
The Ultimate Guide to the 2021 Google Passage Ranking Update
The world of search engine optimization is always changing. As Google evolves, staying on top of the game is crucial. Dive into this piece by Jen Cornwell, Director of Digital Strategy, for everything you need to know about the Google Passage Ranking update.
Ultimate Guide to Auditing Your User Page Experience & SEO for Google (2023)
What does user experience on a website really mean? In this blog, Director of Product Management Danny Conlon walks you through the ins and outs of page experience and its impact on your website’s SEO.
15 Tactics to Become an SEO Expert: Advanced SEO Tactics
Did you know 93% of traffic begins with a search query? With endless amounts of information on the web, it’s difficult to get users to click on your website. Follow these 15 advanced SEO strategies to improve your website’s rankings.
20 SEO Chrome Extensions to Download Now
When it comes to improving your SERP ranking, you need quality SEO tools. Lucky for you, our SEO experts have created a list of the 20 best SEO Chrome extensions to download now.
7 Ways Your Digital PR and SEO Can Join Forces
SEO strategies are used to make your site more visible to organic traffic. Digital PR involves strategies like link-building, guest posting on sites, and launching sponsored posts. Dive into 7 strategies to ensure your SEO and Digital PR work together effectively.
Drive Traffic to Your Site with These 11 SEO Content Creation Tools
Content creation is critical for SEO. Once optimized for search engines, content can establish high relevance in Google’s ranking criteria. Drive traffic to your site with these essential content creation tools.
Gone Cookieless: Marketing in a World Without Third-Party Cookies
In the past, Google has used third-party cookies to track individual data across the web. Now, that’s all changing. Learn about the purpose of third-party cookies and what you can do to prepare your SEO and targeting strategies for the elimination of cookies.
Google Page Experience Update: How to Audit Your Site
Page experience is a set of signals that measure the way users perceive their interactive experience on any web page. Learn about Google’s 2021 update and how to ensure your site is ready.
A Guide to the Winning SEO Strategy for Ranking in Multiple Cities
If you run a business with multiple locations, managing all of them can be challenging. Ranking in the SERPs is a great way to promote your various locations. Review this guide to build a winning SEO strategy that will help your business rank in each city it operates.
10 Most Common Web Design Mistakes to Avoid
Web design and SEO go hand-in-hand in creating the user experience. Review the most disastrous web designs that could be killing your SEO.
Q&A Schema: Optimize Your Site with the Right Questions
Find the best questions to answer—those your target audience is constantly asking. Use Q&A Schema to optimize your site and answer these questions clearly and concisely. Learn about some of the best SEO tools for optimizing your schema to rank higher in search engines.
SEO & User Experience: Why Both are Critical to Your Site’s Success
User experience (UX) is becoming an increasingly important factor in how well a website ranks in search engines. Though many people don’t realize it, UX and SEO go hand in hand. Read on to learn more about UX, how it influences SEO, and how you can better incorporate UX into your website.
How to Create Custom Product Snippets Using Meta Tags
Did you know you can control how your products appear in search results? Use meta tags to set your search snippets to appear just how you want them to. This article covers how to do it.
Master SEO in 2023
As you likely know, SEO is constantly changing. Whether it’s due to Google algorithm updates or new trends, there’s always something new to try. In this article, we take you through our top tips for ranking high in 2023.
Which is Better for SEO: WWW vs. Non-WWW?
You’ve likely seen both iterations of URLs all over the internet. But when it comes to SEO, is one really better than the other? This article provides an SEO agency’s take on whether you should be using www or non-www in your website URL.
SEO for Google My Business: 5 Steps to Improve Your 2023 Rankings
Google My Business is a necessary tool for your local SEO. Follow these 5 steps to understand changes to Google My Business and shift your marketing strategy to improve your rankings.
How to Get More Out Of Your Link Building Strategy in 2023
As you probably know, SEO agencies emphasize link building, and for good reason—a solid linking strategy can have a major impact on your search engine rankings. This article covers eleven top strategies for building better links in the new year.
Learn Google Analytics 4 and How To Use It For SEO
Like it or not, Google Analytics 4 is coming and it is an important part of your SEO strategy. From predictive modeling to machine learning to basic reporting, it is going to be a part of the search engine optimization world. In fact, the old Google Analytics, Universal Analytics, will be completely phased out.
Why Our SEO Agency Recommends YouTube for 2023
If you are not on YouTube, you should be. Video content is becoming critical as much of the media served in the SERPs is now multimedia content. It is important to create videos, images, and mark them up with schema to include in your sitemaps. With 2.6 million users on YouTube and even more using Google Search, this article will teach you how to create video content that drives engagement.
SEO Reporting the Right Way: SEO Reports Your Team Needs
SEO reporting is the core of understanding what is working in your digital marketing strategy. Learn how to create SEO reports that will benefit your team and clients.
The On-Page Checklist to Help You Beat Your Competitors
Do you know the difference between On-Page SEO and Off-Page SEO? Dive into this on-page SEO checklist to beat out all your competitors.
Rankings Dropping? Here’s How to Recover from a Google Algorithm Update
Google algorithm updates come without warning and without clear guidance on how to deal with them. Need help? Read this blog for tips on how to recover from a Google algorithm update.
History of Google Algorithm Updates – History Timeline for SEOs
Google’s been around since 1998 and has evolved into a whole new search engine. This blog outlines Google’s SEO algorithm update history, covering every update in the timeline since 2012.
The Only SEO Webinar You’ll Need for 2023
A new year means a new SEO strategy. In this comprehensive, hour-long webinar, we’re bringing in some of the best minds in marketing to help you plan your strategy for growth in 2023. We’ll cover the specific elements you need to focus on, as well as how to bring them all together to form one cohesive strategy.
What is Semantic Search & Does It Matter for SEO?
Semantic search helps search engines interpret the true meaning behind a search query rather than just matching keywords. SEO experts understand its importance, and we’re bringing it to you.
These SEO Mistakes Could Deal Major Damage to Your Site
Mistakes happen to everyone. The important thing is to stay on top of new trends and algorithm updates. In this article, we’ll cover twenty red flags you should be watching out for.
Content is King: Myth or Truth?
Find out if content is the real king of SEO in 2023. Our SEO experts will help you decide what to consider in your next marketing strategy. Is your content solving a problem? Read this article to learn more.
Are Podcasts the Future of Content Marketing & SEO?
Demand for podcasts has been growing over the years. Do you have one? Here is everything you should know about podcasts and why it’s a good idea to integrate them into your SEO content strategy.
Are Multiple Sites Killing Your SEO?
In this article, we examine the pros and cons of creating multiple websites for your business. Find out if running multiple sites will hurt your SEO and learn some best practices from our experts.
What is a Content Manager? Best Practices for Content Marketing
What is a content manager, and why are they so important in the modern market? Read this blog to find answers and learn best practices for your SEO company.
Why Local Citation Building Matters & How It Adds Business Value
Have you ever heard about a local citation? In case you didn’t, we’ve got you covered! Here is everything you need to know about how local citation works and why it can bring significant value to your business.
Find New Profitable SEO Keywords In Under 2 Minutes
In this blog, we present five easy steps to find new profitable SEO keywords that will give you a chance to be above your competitors.
How to Optimize Your PDFs for SEO
Did you know that the rules of SEO apply to PDFs? Here are a few tricks to up your game with PDFs on organic search. Let’s dive in.
The Best Rank Tracking Tools for YouTube Videos
As an SEO company, you must know about all these fantastic tools for YouTube videos considering they are the world’s second-largest search engine.
Domain Authority: What Is It and Is It Worth Focusing On?
So the higher your DA score, the higher your site is likely to rank, right? We’ll explore how, as an SEO company, you can either leverage DA or focus your efforts elsewhere.
What are Sitelinks and How do You Change Them?
Though Google has made it clear that it is not possible to manually alter sitelinks, I’ll tell you how you can optimize your content to influence the sitelinks.
What are YMYL Websites? YMYL Content, Pages, and E-E-A-T
YMYL stands for Your Money, Your Life. What kind of content falls under YMYL? How do you optimize SEO for YMYL? And what is E-E-A-T? Read our guide for all the answers.
The Best Guest Posting & Guest Blogging Sites for Marketers
Guest blogging can be frustrating when you can’t find the right outlets. Make building links easy and check out our list of the top guest posting sites.
Google Click Through Rates by Ranking Position
How does SERP ranking impact your website’s click-through rates? In this article, we use data collected from our own SEO agency to present the search landscape for 2023.
What is Alt Text? Image SEO & Why You Should Be Using It
Historically, alt text was used to address the slow load times of the early internet, appearing when images failed to load. While load times aren’t much of a problem these days, they’re still important for SEO. Our on-page SEO services include optimizing alt text, which gives Google more context for matching queries to the right content.
What Is Anchor Text and Why Does It Matter for SEO?
Anchor text is more than an afterthought, it’s an opportunity to improve SEO performance and internal linking by offering more context to readers and crawlers alike. Check out this guide to learn about Blaze Scope’s anchor text strategy.
Shocking New Study Reveals the True State of Search in 2020
In our latest SEO agency study, we surveyed over 500 respondents to better understand what searchers look for in the search results and what factors most impact their decision to click. What we found may surprise you. Read the full study here.
The Top Ten Keyword Research Tools on the Market
Keywords have been an SEO staple for years, yet many people find the research process overwhelming, slow, and not especially accurate. Luckily there are plenty of tools that can help you solve this problem; from SEO agency-grade investments to free web-based apps, read on to check out my recommendations.
The Google Helpful Content Update and Its Impact on Ranking in Google
Bottom line: if your content is not helpful, you will not rank as well in Google following this update. This was one of the larger Google updates and Google came out with specific recommendations on how to deal with it. In this article, we cover how to focus on people-first content, how to write for your audience, how to show first-hand experience, and more.
What is SEO? Your Guide for 2023
SEO has really evolved in the last few years. In this complete guide to SEO, you’ll learn the basics, why SEO matters, on-page vs off-page, the difference between black hat and white hat, and much more. This fresh guide for 2023 is full of useful SEO tips. Check it out!
Create an Effective Content Brief Now
Steal the exact content brief we use to assign articles for a blog that sees 100k+ visitors/month. Straight from our SEO experts to your website.
Site Search Function Report
If you are not utilizing Google’s Site Search Function, chances are you’re missing an opportunity to understand your customers. Check out this blog for a walkthrough on how to turn on site search reports in Google Analytics.
Everything is a User Experience
What is user experience? Put simply, it’s a user’s experience with a product or service. In this blog, you’ll learn how UX appears offline.
Why Content Marketing Will Always Matter
Content is the backbone of all marketing. Without creative copy, you’ll never stand out in the ocean of digital marketing agencies. If you want to win your customers over with your marketing, learn why content marketing will always matter and why you should invest in it now.
Advanced SEO Tactics to Help You Rank Higher
Are you ready to become an SEO expert? In this blog, you’ll learn the ins and outs of various advanced SEO tactics. Outshine your competitors by implementing these strategies for 2023!
Technical SEO 101: Find Out Why Your Site’s Not Ranking
You’ve created great content and posted it, but you’re not seeing the results you anticipated. In this blog, you’ll become a technical SEO expert – learn why your site might not be ranking and how to fix it!
Why Most SEO Campaigns Fail
Do you work for an SEO agency? Whether the answer is yes or no, this blog reveals all the insights from an SEO expert himself on SEO campaigns. Dive in and learn why most SEO campaigns fail and how you can fix them.
Content Marketing Trends to Know
Content trends come and go, so it’s important to take advantage of them when you can. Since content is the backbone for your SEO agency, follow this blog to launch your 2023 strategy!
SEO Copywriting: How to Do it Well
If you want to attract more visitors to your website, you should familiarize yourself with SEO copywriting. This guide will provide you with the ultimate SEO copywriting skills.
How Long Does SEO Really Take?
Wondering how long SEO actually takes? New marketers are taking on the task of beefing up their SEO strategies. Follow these steps to see faster SEO results!
Google Penalties Guide to Success: The Complete List of Penalties
Google is one of the largest search engines. However, it is hard to be #1 on the search engine results page if you don’t understand how ranking works. Check out this list of Google penalties put together by the top SEO agency to help you win.
Using Digital PR to Build Brand Awareness
Morgan Dixon, Director of PR, Lauren Roberts, Senior PR Manager, and Madison Hoffman, Digital PR Strategist, have cracked the code on how to use digital PR to get featured in some of the biggest publications on the internet.
